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New marketing target for PrEP: African-American women

According to the CDC, African American women make up 62 percent of women diagnosed with HIV in the U.S. White women account for 18 percent, with Latinas at 14 percent.

McCray says the CDC is planning in the upcoming months to produce campaigns targeted at Black women that educate them on their risk and how PrEP can be used as a preventive measure. [source]